Swedish Hasbeens

Clogs are once again going to conquer the world.  Or not?! A couple of years ago the clog made its re-entry in the world of fashion. Miu Miu and Chanel introduced their version of the clog. Miu Miu had the cat print satin clogs.


Chanel had the tougher version of the clog. I have to be honest I am not a fan of the clog.

But now H&M comes with the Swedish Hasbeens and I have to say that they are kind of cute. Am I going to buy them?! No I don’t think so. But I have already seen the Swedish Hasbeens on a couple of blogs.



I copied the story of Swedish Hasbeens from their site .

Her name was Anita and she was the hottest mum in all of southern Sweden in the 1970’s. While smoking Camel she screamed at her kids until her curlers fell out and just looked fabulous in her white high-heeled clogs.

One summer day in 2006 we found the shoes she wore (300 pairs of red, white and black beautiful clogs from the 70’s) in the basement of an old clog factory in the neighboring village and brought them to Stockholm. So for all these people that shared our love for Anita’s wooden shoes and for ourselves we started Swedish Hasbeens.

Our ambition is to continue to release more incoherent and fun shoes and stuff inspired by Hasbeens that once ruled the planet.
The Hasbeens toffels, bags and belts are based on original 70’s models and are made of ecologically prepared natural grain leather since it’s the most beautiful and the highest quality at the same time as it’s environmentally friendly.

They are still handmade with respect for people and the environment in the old traditional way, and in small factories that have made shoes for decades. Our production methods and material are kind to nature and people. Happy toffels make happy people.
The shoes of the Swedish fashion brand Swedish Hasbeens were chosen as the trend of the year in Sweden at the annual Trend Award Gala 2008 in Stockholm.
During 2009 Swedish Hasbeens have become one of Sweden’s fastest growing fashion brands and now sells in 15 countries.

I like their definition of a hasbeen.  “A Hasbeen is tired.  Tired of being branded as a categorized targetgroup. Tired of being analyzed and increasing profits of corporations.”


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